OVERFLOW

There's more money in your business than you realize.

FREE 3-DAY LIVE EXPERIENCE FOR FEMALE CEOs

This isn't about fixing what's broken. It's about creating what's possible.

What if your business could give you

everything you wanted?

**What if your business could give you everything you wanted?**

More profit. More peace. More freedom. More certainty that every decision you make is the right one.

You're already doing the work. You're already generating revenue. You've already proven you can build something real.

But there's a gap between what your business is producing right now and what it's capable of producing. And that gap isn't about hustle. It's not about another course. It's not about working more hours.

It's about seeing your business the way a CFO sees it, with clarity so sharp that every decision becomes obvious, every opportunity becomes visible, and every dollar works harder for you than you ever imagined.

That's what Overflow is about. Not fixing. Expanding.

More profit. More peace. More freedom. More certainty that every decision you make is the right one.

You're already doing the work. You're already generating revenue. You've already proven you can build something real.

But there's a gap between what your business is producing right now and what it's capable of producing. And that gap isn't about hustle. It's not about another course. It's not about working more hours.

It's about seeing your business the way a CFO sees it - with clarity so sharp that every decision becomes obvious, every opportunity becomes visible, and every dollar works harder for you than you ever imagined.

That's what Overflow is about. Not fixing. Expanding.

Overflow is a free 3-day live experience for

female CEOs who are ready to step into what's next.

Overflow is a free 3-day live experience for female CEOs who are ready to step into what's next.

Over three days, you'll see your business across three critical flows - Cash Flow, Client Flow, and Growth Flow and walk away knowing exactly where your next level of profit, freedom, and scale is hiding.

This isn't a webinar. It's an activation. By the end of Day 3, you'll have a vision for your business that feels bigger, clearer, and more exciting than anything you've had before - plus the exact system to get there.

Because here's what nobody tells you: your CPA looks backward. Your bookkeeper records what already happened. Your business coach cheers you on. But nobody is helping you see the possibility inside your business - the untapped profit, the hidden leverage, the systems that turn what you've already built into something that overflows.

That's what Overflow does.

Over three days, you'll see your business across three critical flows - Cash Flow, Client Flow, and Growth Flow and walk away knowing exactly where your next level of profit, freedom, and scale is hiding.

This isn't a webinar. It's an activation. By the end of Day 3, you'll have a vision for your business that feels bigger, clearer, and more exciting than anything you've had before - plus the exact system to get there.

Because here's what nobody tells you: your CPA looks backward. Your bookkeeper records what already happened. Your business coach cheers you on. But nobody is helping you see the possibility inside your business - the untapped profit, the hidden leverage, the systems that turn what you've already built into something that overflows.

That's what Overflow does.

- The Curriculum -

Three Days. Three Flows.

Total Expansion.

Three Days.

Three Flows.

Total Expansion.

CASH FLOW:

See What's Available

CASH FLOW:

See What's Available

Your business is already generating more money than you think. On Day 1, you'll learn to see it.

You'll discover:

Your business is already generating more money than you think. On Day 1, you'll learn to see it.

You'll discover:

The untapped profit that's already inside your business - hiding in plain sight
How to read your cash flow like a CFO and spot opportunities, not just problems
The 4 areas where money is quietly available to you that no one has ever shown you
Why your P&L is only telling you half the story and what to look at instead

The untapped profit that's already inside your business - hiding in plain sight
How to read your cash flow like a CFO and spot opportunities, not just problems
The 4 areas where money is quietly available to you that no one has ever shown you
Why your P&L is only telling you half the story and what to look at instead

By the end of Day 1, you won't just see where your money is going - you'll see where it could go.

You'll feel the excitement of realizing there's more available to you than you ever imagined.

By the end of Day 1, you won't just see where your money is going - you'll see where it could go.

You'll feel the excitement of realizing there's more available to you than you ever imagined.

CLIENT FLOW:

Build a Business That Overflows

The right clients don't just bring revenue. They bring profit, energy, and capacity. On Day 2, you'll see exactly who's building your wealth and how to attract more of them.

You'll discover:

The right clients don't just bring revenue. They bring profit, energy, and capacity. On Day 2, you'll see exactly who's building your wealth and how to attract more of them.

You'll discover:

How to identify which clients are actually creating abundance in your business (vs. just creating busyness)
The difference between revenue-generating clients and wealth-generating clients
Why what feels like a capacity problem is actually a pricing and positioning opportunity
The simple framework for building a client roster that feels abundant not exhausting

How to identify which clients are actually creating abundance in your business (vs. just creating busyness)
The difference between revenue-generating clients and wealth-generating clients
Why what feels like a capacity problem is actually a pricing and positioning opportunity
The simple framework for building a client roster that feels abundant not exhausting

By the end of Day 2, you'll see your client relationships in a completely new light.

You'll know exactly how to create a business that overflows with the right work, the right people, and the right energy.

By the end of Day 2, you'll see your client relationships in a completely new light.

You'll know exactly how to create a business that overflows with the right work, the right people, and the right energy.

GROWTH FLOW:

The System That Scale Abundance

Growth without a system creates chaos. Growth with a system creates overflow. On Day 3, you'll build the system.

You'll discover:

Growth without a system creates chaos. Growth with a system creates overflow. On Day 3, you'll build the system.

You'll discover:

The FLOW Framework: Financial Clarity → Leverage → Operations → Wealth
What becomes possible the moment you shift from reactive to strategic financial decisions
The exact system Shena uses with private clients to scale from $250K to $2.5M, $300K to $3.5M, and $5M to $12M without burnout
How to build a business that doesn't just grow but overflows with profit, freedom, and wealth

The FLOW Framework: Financial Clarity → Leverage → Operations → Wealth
What becomes possible the moment you shift from reactive to strategic financial decisions
The exact system Shena uses with private clients to scale from $250K to $2.5M, $300K to $3.5M, and $5M to $12M without burnout
How to build a business that doesn't just grow but overflows with profit, freedom, and wealth

By the end of Day 3, you'll have a clear vision and a clear path.

You'll know your next move and you'll feel the kind of certainty that makes everything feel possible.

By the end of Day 3, you'll have a clear vision and a clear path.

You'll know your next move and you'll feel the kind of certainty that makes everything feel possible.

Is Overflow right For you?

This is For YOU if...

You're a female CEO generating $100K+ in revenue (or on track to)
You know there's a next level available to you, you can feel it
You want a CFO-level perspective on your business without the CFO-level price tag (yet)
You're ready to stop operating on guesswork and start operating on clarity
You believe your business should create freedom, not just revenue

You're a female CEO generating $100K+ in revenue (or on track to)
You know there's a next level available to you - you can feel it
You want a CFO-level perspective on your business without the CFO-level price tag (yet)
You're ready to stop operating on guesswork and start operating on clarity
You believe your business should create freedom, not just revenue

This is NOT for you if...

You're just starting out and haven't made your first $10K yet
You're looking for a tax strategy or bookkeeping service
You're satisfied with where you are and don't want more
You're not willing to look at your business in a new way

You're just starting out and haven't made your first $10K yet
You're looking for a tax strategy or bookkeeping service
You're satisfied with where you are and don't want more
You're not willing to look at your business in a new way

Meet your Host...

Shena White

Fractional CFO, Profit Strategist, and Business Architect

Fractional CFO, Profit Strategist,

and Business Architect

Shena White doesn't just read the numbers. She sees what's possible inside them.

She's a fractional CFO, former construction company owner, certified Scaling Up coach, and almost-certified managerial accountant who has spent her career helping successful female entrepreneurs turn growth into profit and profit into wealth.

Her clients have scaled from $250K to $2.5M in one year. $300K to $3.5M in two years. $5M to $12M in two years.

Not through more hustle. Not through more sales. Through the financial and operational systems that turn what you've already built into something that overflows.

That's what she wants for you. That's what Overflow is about.

Shena White doesn't just read the numbers. She sees what's possible inside them.

She's a fractional CFO, former construction company owner, certified Scaling Up coach, and almost-certified managerial accountant who has spent her career helping successful female entrepreneurs turn growth into profit - and profit into wealth.

Her clients have scaled from $250K to $2.5M in one year. $300K to $3.5M in two years. $5M to $12M in three years.

Not through more hustle. Not through more sales. Through the financial and operational systems that turn what you've already built into something that overflows.

That's what she wants for you. That's what Overflow is about.

What Becomes Possible

When You See Your Business Clearly.

What Becomes Possible

When You See Your Business Clearly.

- Client Results

From Starting point

to Real momentum.

From Starting point

to Real momentum.

Three revenue journeys, three different timelines - same clear trajectory. Here's what growth actually looked like, start to finish.

Bar length reflects relative growth multiple across the three journeys, on a scaled axis.

Overflow is just the Beginning.

During Day 3, Shena will share how to go deeper with The Profit Flow Method - her signature system for building a profit-first operating system that turns what you've built into something that overflows with profit, freedom, and wealth.

It's the exact framework she uses with private clients to unlock the profit that's already there, restructure operations for scale, and create the kind of financial clarity that makes growth feel exciting instead of terrifying.

It's optional. It's not for everyone. But if you've been looking for the system to take what you've built and turn it into everything you want - you'll know if it's right for you.

No pressure. No pitch fest. Just an open door to what's next.

During Day 3, Shena will share how to go deeper with The Profit Flow Method - her signature system for building a profit-first operating system that turns what you've built into something that overflows with profit, freedom, and wealth.

It's the exact framework she uses with private clients to unlock the profit that's already there, restructure operations for scale, and create the kind of financial clarity that makes growth feel exciting instead of terrifying.

It's optional. It's not for everyone. But if you've been looking for the system to take what you've built and turn it into everything you want - you'll know if it's right for you.

No pressure. No pitch fest. Just an open door to what's next.

The Details

FORMAT: 3-day live virtual event - one session per day, approx. 60 minutes
COST: Totally FREE
DATES: July 28 - 30, 2026
TIME: 1PM - Mountain Time
WHERE: Live on Google meet - link sent after registration
REPLAY: YES! Available for 48 hours after each session

FORMAT: 3-day live virtual event - one session per day, approx. 60–90 minutes
COST: Totally FREE
DATES: July 28 - 30, 2026
TIME: 1PM - Mountain Time
WHERE: Live on Zoom - link sent after registration
REPLAY: YES! Available for 48 hours after each session

Your business is ready to Overflow.

Everything you've built has brought you to this moment.

Every late night, every hard decision, every dollar earned - it's all led here.

Now it's time to see what it can actually become.

In 3 days, you'll see your business with new eyes. You'll find the profit that's been hiding.

You'll discover the leverage that's been waiting.

And you'll walk away with a vision for what's possible and a system to get there.

This is your moment to overflow.

Everything you've built has brought you to this moment. Every late night, every hard decision, every dollar earned - it's all led here.

Now it's time to see what it can actually become.

In 3 days, you'll see your business with new eyes. You'll find the profit that's been hiding. You'll discover the leverage that's been waiting. And you'll walk away with a vision for what's possible and a system to get there.

This is your moment to overflow.

Free to attend. Limited spots. Recording available for those who register.

Got Questions?

Is this really free?

Yes. Overflow is a completely free live event. No credit card required to register.

Do I need to have my financials ready?

No. You don't need to bring anything except an open mind and a willingness to look honestly at your business. If you want to have your numbers handy, great — but it's not required.

Will there be a replay?

Yes — replays will be available for 48 hours after each live session.

Is this a pitch for coaching?

Overflow is designed to give you real value and real clarity - whether you ever spend another dollar with Shena or not. On Day 3, she'll share an optional next step (The Profit Flow Method) for those who want to go deeper. That's it. No bait and switch.

I have a CPA/bookkeeper - is this still for me?

Absolutely. This isn't about replacing them. It's about giving you the strategic financial perspective they don't provide. Your CPA tells you what happened. Your bookkeeper records what happened. Overflow helps you understand what to do about it.

I'm not a "numbers person" will I understand this?

Yes. Shena has spent her career translating financial complexity into plain language for business owners. If you can run a business, you can understand this. Promise.

What if I can't attend all three days live?

Register anyway. You'll get access to the replays after 48hrs, so you can catch up on any sessions you miss. But we strongly recommend attending live - the energy and real-time clarity hits different.

Is this really free?

Yes. Overflow is a completely free live event. No credit card required to register.

Do I need to have my financials ready?

No. You don't need to bring anything except an open mind and a willingness to look honestly at your business. If you want to have your numbers handy, great but it's not required.

Will there be a replay?

Yes — replays will be available for 48 hours after each live session.

Is this a pitch for coaching?

I have a CPA/bookkeeper - is this still for me?

I'm not a "numbers person" - will I understand this?

Yes. Shena has spent her career translating financial complexity into plain language for business owners. If you can run a business, you can understand this. Promise.

What if I can't attend all three days live?

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